What would follow was a consolidation of power. Pozzo moved countless players between his three clubs. Matej Vydra, who arrived in Udine as Czech Revelation of the Year, would soon join Watford and scored 22 goals in 47 appearances. Fernando Forestieri, who after a number of loan spells seemed ready for the step up to Serie A, went instead to Watford where he also blossomed. The Nigerian, who chalked up 15 goals in 37 appearances last season in Premier League, has just one goal in six appearances for Udinese.
This reallocation of resources has relegated Udinese to below Watford but above Granada, a reality Udinese fans have had difficulty accepting. From a business point of view Pozzo has been shrewd and wise, but damned Udinese in the process.
Purely for the case of argument it is worth mentioning the natural demise of Udinese. The departure of Francesco Guidolin as head coach left far too many problems unresolved, with Andrea Stramaccioni, Stefano Colantuono and Luigi De Canio all trying their hand at the helm but failing all the same.
Perhaps both happen. Perhaps neither do. But, the Pozzos, through their transfers of the past window, have shown both clubs are their equal priority. Watford will continue to reap the benefits of the connection, and now Udinese will too. The mutualistic ties between the clubs will continue to bring new faces through their respective doors, while an equilibrium is starting to be reached.
Not every club has this luxury. The Pozzos have helped both clubs establish a firm foundation in a financially chaotic footballing world. The Pozzos are now in a more perfect position than ever before to help both clubs, equally , build upwards.
You are commenting using your WordPress. You are commenting using your Google account. You are commenting using your Twitter account. You are commenting using your Facebook account. Notify me of new comments via email. Notify me of new posts via email. Skip to content There are three certainties in life: death, taxes, and transfers between Watford and Udinese.
The Case of Watford: When Watford needed a hero to save them from bankruptcy, Gino, with the help of his father, did just that. Transfers Odion Ighalo. Share this: Twitter Facebook. Like this: Like Loading Leave a Reply Cancel reply Enter your comment here Fill in your details below or click an icon to log in:. Email required Address never made public.
Name required. Follow Following. Watford Opinions Join 28 other followers. Giampaolo Pozzo acquired Watford in and helped lead the club back to the Premier League in the season, where they remained for five years before suffering relegation last season. Magda Pozzo's focus is on Udinese and, with a model of securing young talent from outside Italy in recent years, the reach of the club has expanded.
South America has been a strategic target for Udinese, with the current squad including eight players from either Brazil or Argentina. By comparison, there are only five Italian players.
Like most soccer clubs, the pandemic forced Udinese to alter their commercial strategy and the way in which they work with partners. However, it believes it was well placed to do this having adopted alternative strategies in recent years in order to stand out from the crowd. The global health crisis simply allowed Udinese to tap into a marketing approach which had already shifted away from focusing purely on success on the pitch.
Right now, for us, 75 per cent is TV rights and maybe 25 per cent is other commercial revenues so this is what we have to try to do and not depend so much on TV rights. About us Contact us Subscribe. Insight Interview In the Boardroom with Udinese. In the Boardroom with Udinese. Magda Pozzo, the northern Italian club's marketing strategic coordinator, tells Tariq Saleh how innovation has helped to reshape its commercial strategy.
Twitter Facebook Linkedin E-mail. Pozzo believes innovation is key to improving the fan experience. The south-east club is now owned and run by his son Gino. The club has other international markets on its radar. Related Articles. In the Boardroom with Rangers.
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