By continuing to browse the site you are agreeing to our use of cookies. Learn more and read our policy. British multinational retailer Ann Summers specialises in lingerie and sex toys, famed for revolutionising sex in UK retail and paving the way for other sex toy retailers such as Lovehoney and Harmony. The first Ann Summers shop opened in under Michael Caborn-Waterfield, named after his secretary. The business was purchased by in by brothers David and Ralph Gold.
In , David installed his daughter, Jacqueline, who created the party plan concept — it now runs over 4, parties per week in the UK. Now chief executive, Jacqueline Gold has faced both legal and social opposition due to the nature of the business — battles she has largely won. While Ann Summers may be facing a different kind of threat to its business and may not have high-profile runway shows, but it offers an extensive and diverse collection on its platform, such as an adult toy store, as well as a plus size collection.
The tell-tale signs that the retail sector is shifting towards online is everywhere, and Ann Summers may need to readjust its whole business plan in order to survive. After all, more and more retailers are realising that, especially in a post-Covid world, store estates are a huge corporate expense and regularly need a restructure.
Ann Summers has yet to adapt to the digital world and they are in a slow steady decline. Save my name, email, and website in this browser for the next time I comment. Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies.
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